this Trade with business customers (B2B) Going through digital channels is becoming more and more important.according to Publications of IFH KÖLN The entire B2B online trade volume in Germany is about 1.3 trillion euros. Around EUR 320 billion, or a quarter of the total turnover, is generated through online stores, websites and marketplaces (excluding EDI).
These are all good reasons to consider going online. We’ll tell you what you need to know to be successful as a B2B retailer.
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Table of contents
- What is a B2B marketplace?
- What is the difference between a B2B marketplace and a B2B platform?
- 4 Types of B2B Markets?
- The 6 largest B2B marketplaces in Germany
- What do customers expect from the B2B market?
- How can I become a B2B reseller?
- The Growth Potential of the B2B Marketplace – Start Now
What is a B2B marketplace?
A B2B marketplace is a digital platform that connects companies of different industries and sizes to form business relationships and conduct business. Unlike B2C marketplaces, where companies sell products and services directly to end users, B2B marketplaces cater to companies that offer products or services to other companies. These platforms offer companies numerous advantages, including increased visibility, expanded reach, and efficient access to a wide network of potential business partners.
What is the difference between a B2B marketplace and a B2B platform?
B2B marketplace and B2B platform are two distinct concepts in the world of business-to-business (B2B) commerce, and are often confused with each other. These are the differences:
- A B2B marketplace is an online platform where different companies sell their products and services to other companies.
- A B2B platform is a more holistic digital solution that goes beyond commerce. It integrates various business processes and functions to support a company’s B2B activities.
- B2B platforms usually provide e-commerce, CRM (customer relationship management), ERP (enterprise resource planning) and other functions, inventory managementprocurement, financial management, and as a central platform where B2B providers can manage and control all their business activities.
Read the tips: B2B vs. B2C in Online Transactions: This is the Difference Between B2C and B2B E-Commerce
4 Types of B2B Marketplaces
1. B2B vertical market
B2B verticals focus on a particular industry or niche. Here companies can find products, services and business partners tailored to their specific requirements and needs. This marketplace typically offers in-depth industry expertise and specialized solutions for various industries.
2. Horizontal B2B market
Horizontal B2B markets span multiple industries and offer a wide range of products and services. Here, companies from different industries can connect with each other to offer a diverse selection of products. Horizontal markets typically offer a wider range of products and services.
3. Global B2B market
The global B2B marketplace operates internationally, allowing companies to trade and collaborate across geographic borders. Enterprises can find business partners around the world here to explore new markets, establish international supply chains and establish global business relationships. These marketplaces enable companies to access global markets and significantly expand their reach.
4. Hybrid B2B market
Hybrid B2B marketplaces combine characteristics of several types of marketplaces to meet specific needs. Here elements from vertical, horizontal or global markets can come together to create a tailor-made platform. This approach enables companies to benefit from different types of markets and efficiently achieve their business goals.
The 6 largest B2B marketplaces in Germany
1. Amazon Business
Amazon Business has grown into one of the most prominent B2B marketplaces, offering a wide range of products and services to businesses of all sizes. As part of the renowned Amazon ecosystem, Amazon Enterprise benefits from a mature infrastructure and broad customer base.
Amazon Business has become a top destination for B2B buyers due to its large product selection, competitive pricing, and user-friendly platform. Enterprises can use Amazon Business to efficiently and conveniently meet their business needs, whether it is office supplies, industrial products or IT equipment.
2. Alibaba
Alibaba has become one of the largest B2B marketplaces in the world, helping companies establish international trade relationships and conduct business globally. Headquartered in China, Alibaba has a strong presence in the global market, connecting millions of buyers and suppliers from different industries.
3. eBay Business & Industry
eBay Business & Industry is a versatile B2B marketplace that offers companies a wide range of products and business opportunities.
With the help of search engine optimization’s wide range of features and options, companies can increase their visibility and strike successful business deals in this mature market. A wide range of products, affordable prices, and global reach are key strengths of eBay Business & Industry.
4. Mercateo
Mercateo is a B2B marketplace that provides companies with efficient procurement solutions and gives them access to a wide range of products and services from different suppliers.
The market is characterized by a wide variety of products, including office supplies, business equipment, IT hardware, and services. What sets it apart from other B2B marketplaces is its smart search and filtering capabilities that allow companies to search specifically for products, manufacturers or suppliers.
5. Uccato
Wucato is a fairly new B2B marketplace. Businesses can find a wide range of office and commercial products here, including office supplies, IT accessories, office furniture, and more. The platform offers a user-friendly interface that allows businesses to easily search, compare and order products.
7. Ancol Store
Ankorstore is an innovative B2B marketplace where retailers buy directly from independent brands and manufacturers. The platform wanted to simplify the shopping process while offering a diverse selection of unique products.
The marketplace carefully selects independent brands and manufacturers to ensure only high quality and stylish products are offered. Particular attention is paid to the promotion of sustainable and ethical products.
By using the Ankorstore platform, retailers can also digitize the entire purchasing process.
What do customers expect from the B2B market?
- Wide range of products: Customers want to be able to choose from a variety of options to meet their specific needs.
- Reliability and Quality: Customers expect high quality from products and services in the B2B marketplace.
- competitive price: Clients want to be sure they are getting fair and market-driven pricing to optimize costs and increase profitability.
- Efficient searching and filtering: Customers expect user-friendly and precise search functionality.
- Reliable Delivery: Customers expect B2B marketplaces to ensure that suppliers provide efficient shipping services and meet their delivery times.
- Information is transparent and credible: Customers expect clear and trustworthy information so they can make informed decisions.
- Efficient communication and customer support: Customers expect fast and efficient communication with the B2B marketplace and its suppliers.
- Security and Privacy: Customers have high expectations for security and privacy in the B2B marketplace.
How can I become a B2B reseller?
Are you considering becoming a B2B retailer and possibly using one of the B2B marketplaces? The following steps will help you succeed in the long run.
- Define the target group: Determine exactly which companies are your potential customers and what their needs are.
- Research and Analysis: Conduct a thorough market research to identify potential competitors and analyze their products, pricing and positioning.
- Develop products and services: Develop attractive products and services that meet the needs of target groups.
- Assessing the B2B market: Research different B2B marketplaces and platforms to see which ones are the best fit for your products and goals. Consider factors such as coverage, user base, fee structure, and supported features.
- Registration and Setup: Register and set up your merchant account in selected B2B marketplaces.
- Optimize product display: Create meaningful product descriptions, high-quality images, and relevant keywords to increase product visibility in the B2B market.
- Determine pricing and conditions: Set competitive prices and clear terms for your products and services.
- Build customer relationships: Maintain a good relationship with customers, be approachable and provide excellent customer service.
- Marketing and Promotion: Use different marketing channels like social media, email marketing and content marketing to promote your products and business.
- Manage Feedback and Ratings: Follow customer ratings and feedback on the B2B marketplace. Use them to improve your listings and build trust with potential buyers.
- Continuous optimization: Monitor and analyze your sales data regularly to gain insights and continuously optimize your sales strategy.
- In terms of compliance with the law: Learn about the legal requirements and regulations that apply to B2B merchants. Please understand privacy laws, consumer protection laws and tax regulations to avoid potential legal problems.
- Organization of logistics and transport: Develop efficient logistics processes and work with reliable shipping partners.
- To set up payment processing: Implement safe and secure payment methods to accept payments from customers.
- Customer Service and Support: Provide effective customer service and support to your B2B customers.
- Analytics and Success Measurement: Use analytics tools and metrics to measure B2B business success. Track sales data, customer feedback, and other performance metrics to identify pain points and make improvements.
- Further development and innovation: Get ready to evolve and pursue innovative approaches in your B2B business.
Read the tips: Shopify B2B Guide
The Growth Potential of the B2B Marketplace – Start Now
The B2B marketplace enables your company to effectively network, increase visibility and expand its reach. This will bring you new business opportunities and drive the growth of the market. Turn your online store into your success story.