Are you wondering the basics you need to know to work in e-commerce? That’s right, everyone who wants to work in eCommerce needs to have four basic elements; brand, online store, product or service, and target customer base.
In this article, we will discuss a topic related to the third element, the white mark, have you heard of it? In the following paragraphs we will understand the simplified concept of the term “white label”, and then we will attach some illustrative and comprehensive examples of white labels, or white label products as they are called.
white label concept
White labeling is the process of producing products and merchandise without the brand name of the producing company in order to sell these products to retail stores who first add a unique design and packaging to the product and then sell it under its brand name at a price exceeding the production The price of the brand. These redesigned and white-labeled products are white label products.
White labeling is a great opportunity for many e-store owners who want the lowest cost and fastest entry into the electronics market without having to think about unique products that can be sold in their own e-store.
(For more details on this topic, you can read the article What is a white label? What is the importance of this solution in e-commerce?)
Samples and ideas for white label products
1- Stainless steel water bottle
The idea is very affordable and within reach for artistically inclined electrical store owners as the surface of the water bottle can be considered as a blank drawing board on which you can add different designs, unique and attractive features to attract customers, especially if your online store specializes in sports and fitness digital content.
2- Cosmetics
This idea is one of the most common examples of white label products and white labels, as only a few companies around the world are responsible for the production of cosmetics. The vast majority of online stores buy cosmetics from these companies, then modify their designs and packaging and sell them under their brand names, sometimes the difference between them is the color of the product available. Perhaps the most white-labeled products are lipsticks and lip balms.
3-Mobile phone accessories and accessories
Phone accessories and accessories are an idea similar to the water bottle we mentioned, the cost is low and there are many designs that can be added to a product, so it’s an excellent idea for a designer or artist who is considering getting into the electronics industry choose. – Commercial market with skills and lowest cost.
4- Sports and fitness apparel and accessories
This model involves purchasing sports and fitness apparel and accessories such as yoga mats, clothing, exercise equipment and all accessories, and then repackaging and designing them to target a broad customer base who love sports and healthy habits. Anyone can start an online store dedicated to selling these products, and even influencers on social media can benefit from it, designing their own product lines, aiming to market their brands, etc.
5- Pet accessories
Especially in the Arab world and Saudi Arabia, there are large numbers of pet lovers and collectors, so White Label can target this group by selling redesigned pet beds, toys and accessories in soft and cute shapes. These products can be an important and valuable addition to an online store selling pet supplies and services.
6-cup
Who doesn’t love mugs of all shapes and sizes? On the contrary, it is more likely that there is not a single house without these cups, but they are almost everywhere, especially in the presence of coffee and tea lovers. Given their minimal cost and endless designs, it’s a no-brainer to include them in our list of white label products.
7- Essential oils
Essential oils are one of the products that many people love as a form of personal care and self-care. Essential oils, diffusers, and shower products are all good examples of white label products that can be sold in an online store.
8- LED Strip
There are many varieties of such lights, some are used for lighting, and some are used for decoration, such as decorative rope lights, lights for children’s sports shoes, camping lights, flashlights, etc. You will find many online stores selling the same LED light products, but with different designs, packaging and marketing mechanisms.
9- canvas bag
These bags mentioned here were previously used as shopping bags but in recent years they have gained a lot of popularity and are used for various occasions. Because of their consistent style, simple design, and large size, these canvas bags are ideal examples of white label products and give designers plenty of room to add various types of designs.
10- Massage equipment
Massagers are one of the ideas that will explode in the market in 2020, as they allow consumers to relax and enjoy a deep massage in the comfort of their own home. It’s an odd idea that you can sell under your brand name on an online store.
11 – coffee
Many coffee bean manufacturers collaborate with different brands to produce unique coffee blends and use unique packaging to attract customers. While the idea might not be on the same level financially as many of the products mentioned on this list, that doesn’t mean you can find the best partner for the lowest cost.
White labeling is considered a valuable asset that can make it easier for you to enter the e-commerce market at the lowest possible cost. We are always keen to come up with as many ideas as possible, with a wide range of possible designs, however this does not It does not mean that white label products are limited to this. Find a product that interests you and come up with a unique design to increase your sales.