While you are at home without lifting a finger, you can reach millions of customers who want to buy your products and work hard to increase the sales of your online store through virtual reality technology, but first you should know what is virtual reality (VR) technology in e-commerce? How does it make your life better? That’s what we’ll all learn about in this article; so follow us.
What is virtual reality (VR) technology?
It is a digital world built by computers and made tangible so that people can interact with it as if they were interacting with the real world without having to go through virtual reality glasses to differentiate them. It is worth noting that three dimensions play an important role in this technology that exploits the human senses. Virtual reality (VR) technology is used in e-commerce and many fields because it makes the process of buying and selling easier. Imagine being able to choose clothes without going to a store…. There are a lot more.
Comparison of Virtual Reality (VR) and Augmented Reality (AR)
Many of us may confuse it and fail to distinguish between virtual reality (VR) and augmented reality (AR), even though they are two sides of the same coin. Let us live in it, while Augmented Reality simulates man-made objects in our real environment; therefore, we have to figure out the difference between them, as follows:
Virtual Reality
Virtual reality is to use virtual reality glasses and some other tools to obtain a complete virtual environment that looks exactly the same as reality; in order to make people integrate with this reality, virtual reality (VR) technology is applied to e-commerce and many fields, including: industry, even watching movies…etc. Not only that, through this technology, you can also go into space or dive underwater, and people can get an unparalleled experience at home through an experience that is completely similar to reality.
What is virtual reality good for?
Virtual reality goggles use similar sensors and equations, however, the position of the human eye is in the simulated environment rather than the camera’s position in the physical environment, and if the person’s head rotates; the graphics react accordingly; creating a compelling world for the user.
Augmented Reality
Augmented Reality (VR), or also known as Augmented Reality, is an enhancement of the reality we live in, as it allows us to add some virtual elements to the environment we live in through our tablets or even mobile devices, and one of the vivid examples proving the technology of Augmented Reality is the new game Pokemon Go, as it relies on the real environment we live in, and the Pokemon characters appear on top of it without canceling the reality.
What can augmented reality be used for?
Uses algorithms and sensors; determines the orientation and position of the camera, then displays a three-dimensional object as it appears from the camera’s perspective; this overlays a computer-generated image, which is then displayed to the user.
How can virtual reality technology be applied in online stores?
In recent years, the application of virtual reality (VR) technology in e-commerce has become popular in our world. Due to its remarkable success, it allows project owners to achieve the highest level of interaction between customers and their products through computers and smartphones, because the primary goal of this technology is to reach the highest possible percentage and attract customers’ attention to products, allowing customers to experience products and browse products before buying. Here are some ways this technology is applied in online stores:
1. Entertainment
Virtual reality (VR) technology in e-commerce has brought many technological developments and entertainment experiences that take the burden of life off your shoulders and let you enter a state of total relaxation.
2. E-Commerce Activities
Virtual reality has been a great success in increasing customer base and sales, reducing customer issues and product return rates, as it allows customers to sit at their home computer or mobile phone, experience and browse products interactively, and then purchase them without moving between branches, wasting energy and money.
3. Speech
Ordinary images are not enough to adequately explain a product to a customer, but this does not happen with virtual reality because it presents the idea in a wider way, shows the product from all angles, and not only that, but also adds presentation and information to the interactive input to give the customer an experience that will last a lifetime.
4. Visual perception
If we talk about virtual reality in e-commerce; we’re definitely talking about optical visualization, which expands the view of a product beyond what traditional cameras can; the ability to compress multiple camera points and angles into a single 360-degree view.
5. Vocational training
Virtual Reality (VR) technology in e-commerce integrates product image with fun, providing an easy and interactive way for products; this provides users with memorable and hassle-free purchasing process.
Advantages of using virtual reality technology
Any business needs the art of marketing, and we all know that the current market is very popular with competitors. This makes it difficult for you to showcase your products and export them to the site, but with Virtual Reality (VR) in eCommerce, it becomes much easier than before because it makes customers completely believe in your products without leaving their homes, and it also enables you to reach thousands of customers at the same time and showcase all your products. Here are the most important other advantages that VR technology can provide you if you are an online store owner:
1. Offer a range of products
The most difficult problem that a store owner might face is that customers demand to see different types of products, which may not be available in all large malls or branches, but with the help of Virtual Reality (VR) technology in e-commerce, it becomes easier as it allows to offer a whole range of products in front of customers at once.
2. Emotional connection with customers
Virtual reality connects customers with entrepreneurs, business owners and promoters, creating a sense of trust among them as customers can fully see products from all angles and test them before buying. This gives the customer confidence in the product, that he will buy it immediately and will come back to the buying process again and again, which in turn helps the e-store owner a lot.
3. Opportunity to try a product before completing a purchase
It has become a daunting task in many cases for customers to have a chance to experience a product before completing the buying process as it might not be available in some major branches and commercial centers but with the help of virtual reality it is now possible as the customer has to see the product from all angles and try it virtually before completing the buying process, which makes him very happy and makes him completely convinced of the product.
4. Small cost, big results
E-Commerce companies spend a lot of money on marketing campaigns, but they don’t necessarily get the desired results because it is likely to waste time, money, and effort, but with the advent of virtual reality, it has become much easier than before because it can achieve great results with a lower cost than other marketing campaigns and allow all your products to market themselves. Confidence in the online store in the hearts of customers; thereby increasing the company’s profits.
at the end… Dear readers, after you know about Virtual Reality (VR) technology in E-Commerce and how it differs from Augmented Reality, and how this technology can be applied to online stores, and what are the most important advantages of using VR, you should try this unique technology in your online store and you will enjoy great profits, because we all know that customer interest tends to everything new, and the winning feature of this technology is that it can show the environment in which customers interact with products; Build a wide reputation and make your online store appear in the market alongside international electronic stores.