Using Canva is one of the essential skills when you want to create or manage your own online store or work in the e-commerce space. This is because for any client who wants to promote their project, design and imagery have an important and unique place in attracting the target audience. Canva can help you create many images and designs in a very easy way. With simple steps, you can create them and then use them in many social and other media.
So what? What is the Canva program? What qualities does he possess that allow him to have such a status? This is what we explain in detail in the next few lines.
What is Kanva?
Canva is a free graphic design tool that you can use to create many different images and designs, whether for personal, corporate, or specific projects. It is one of the best design and image programs because of its many advantages over other image design programs such as Photoshop.
Best of all, processing it doesn’t require downloading anything on your personal device, which doesn’t put an extra burden on it, nor does it require a computer of specific specs so that it can easily run it from your phone. The app can be downloaded to the device or easily opened using the Google Chrome search bar.
Now you must be wondering how much it costs to subscribe to this unique tool and take advantage of its features.
Is Canva free or paid?
Since we’re talking about its use in e-commerce and marketing, it’s worth asking about the cost of dealing with it.
Canva has two versions, as follows:
- Free version: With it, you can create some simple designs, and it includes tons of images.
- Paid version: It is often shared by those whose business is related to digital marketing, such as managing an online store.
What are the benefits of Canva’s paid version “Canva Pro”?
Despite the relatively high quality of Canva’s free version, it’s worth opting for the paid version when choosing one that will manage any of your commercial projects for you, Here are the most important information about it:
- It’s low cost, with an average subscription costing no more than $13 per month, and it comes with a free 30-day subscription.
- If you find that the subscription is not useful to you, you can cancel it at any time, which has not happened before.
- With it, you can preserve your brand’s colors and fonts, which helps you restore them at any time.
- If you have a lot of projects or blogs, you can save tons of boards on it.
- Even with an image already on it, you can resize it to fit the platform you want to use it for.
Of course, now that you’ve realized the necessity of having your own account on Canva, what’s the easiest step to create your own designs?
Basic information when dealing with Canva
When dealing with Canva, you must pay attention to some basic steps in order to create your own unique images that can be used in e-commerce, the most important of which are:
1. Determine image size
The Canva program enables you to specify the dimensions of an image, which can help you create images and designs in many different sizes, in addition to the existence of many predefined sizes, which can help you fit it on the platform according to its size.
2. New template or image
There are many, many ready-made templates on Canva that you can use and then add or remove.
Otherwise, you can search for the image you want from the list on the left that you want, then select the appropriate image, resize it to the desired size, and use it.
3. Upload photos
You can easily grab some images or photos already loaded on your device and use them in Canva.
4. Add text
If you’re a Canva Pro subscriber, you’ll be able to add text to images using image fonts and sizes.
Of course, these steps are the basic ones you have to keep in mind and know you can achieve when using Canva, but let’s assume you’ve already created the images and designs you need, so how do you use it to market your online store?
How can you benefit from marketing your Canva online store?
As we explained, the possibilities for designing images with Canva are endless, so you can create different images and designs, but how do you take advantage of these features of the program in your eCommerce.
1. Design the visual identity of the project
Have you ever seen a particular design and immediately remembered a particular item or product? This is called Project Visual Identity, and you can simply use Canva to design an original logo or so-called “logo” for your product. Visual identity is helpful in the world of e-commerce as it helps in reaching your target customers to a greater extent.
2. Design publications for all social networking sites
Being present on various social networking sites is one of the most important means of e-commerce success, as it mainly depends on being on these platforms and seeking to reach target customers through them.
As for what Canva does, it offers thousands of templates, both in free and paid versions, in numerous sizes and of course suitable for many social media platforms. Among the functions of Canva, there is also the ability to specify the type of image you want and the platform it belongs to, and then it provides you with a lot of templates suitable for it. With Canva, you can create ready-made publications for Facebook, Twitter, Instagram, YouTube, and WhatsApp.
3. Graphics and graphic design
Canva includes more than 20 professional graphics templates. To get the most out of Canva’s charts, all you have to do is choose the appropriate template based on the nature of your data, format them according to the nature of the purpose you’re using them for, and download or include them in other presentations.
There are various templates for comparison, trend, ratio, relationship, map and project management.
4. Design a business card
A business card is the first step in introducing your project and online store, so it is necessary to design a business card for it. The free Canva tool as well as the paid tool gives you lots of business card suggestions you can use, plus it has over 3000 fonts and many modern templates from different directions and fields to help you design and create your own business card cards.
5. Take advantage of extra storage space and apps
With the paid version, you can take advantage of additional features such as having 100 million photos and videos available which can be easily used for designing and creating many designs. There is also a large collection of exclusive templates and 100 GB for storage services. In addition to the possibility of creating co-working spaces, working on increasing working teams, planning and organizing advertising methods.
Therefore, relying on Canva for eCommerce and increasing the sales percentage of your online store is important, necessary, and indeed possible, and it doesn’t cost that much compared to what you get.