Implicit marketing is one of the methods you can leverage and use to develop your e-commerce project by creating meaningful and lasting relationships with consumers and customers. Implicit marketing is about evaluating shoppers and consumers and enabling them to achieve their goals at any stage of the shopping journey.
The question here is simple: “Why use covert marketing?” The answer is also simple, because when he succeeds, you succeed too.
Stealth Marketing Steps for Ecommerce Projects
Stealth marketing works in three steps:
Engaging the right people in valuable content and conversations turns you into an advisor to customers they trust and want to engage with.
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Second: Participation
This is by providing a vision and solution that fits a problem or goal your customers are facing in order to increase the likelihood they will buy from you.
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Third: Joy
It’s about making customers successful in the buying process by providing help and support.
Implicit marketing methods work when a customer finds success in their shopping journey and shares that success with others, which attracts more customers to your organization, creating a sustainable cycle that This approach will enable their organizations to create a sustainable cycle. A large customer base, and this base is a key factor in your success in e-commerce.
In the implicit marketing process, in addition to relying on the audience itself, some eCommerce organizations also rely on public figures or influencers who take on marketing issues simply by wearing the brand or using any of its products, sometimes implicit marketing relies on appearing in movies Or the products in the series as if they weren’t meant to be.
Thus, we can say that covert marketing relies heavily on spontaneity, since the marketing process is indirect and depends on the trust of potential customers, character followers, or general theater audiences, but the danger of this kind of marketing is that if the audience Finding out that this was not spontaneous or automatic, but deliberate, the image of the company can be adversely affected as, in this case, the audience will feel cheated and may avoid buying from the brand or online store altogether .
There are many companies who prefer covert marketing because the idea of explicit marketing for them may give customers a wrong idea that the product is not sold and requires direct marketing to sell it, and some people think that direct marketing may impose pressure on customers. The pressure to make the relationship between the customer and the online store or company is an impersonal one, unlike covert marketing.
So, we can say that implicit marketing provides motivation to the customer to buy the product, but in an indirect way, by providing the customer with basic information about the product and allowing him to make a decision to buy or not to buy.
The Importance of Covert Marketing in E-Commerce
There are many brands and online stores that rely on covert marketing because of its importance and role in increasing customer base and increasing sales:
- Implicit marketing frees the buyer to make a purchasing decision and may prompt him to make a decision to buy again because he knows that the decision comes from his heart rather than compulsion.
- Subtle marketing helps build brand loyalty.
- In covert marketing, the consumer itself becomes a marketing method that helps the online store reach a wider and larger customer base than other marketing methods.
- Stealth marketing also relies on the public and influential figures who ensure the rapid spread and popularity of the online store on a larger scale.
- One of the most important advantages of stealth marketing is that it does not require a large budget as it may be limited to a few gifts from the products or merchandise you sell which you can send as a gift for a successful marketing campaign.
The Most Important Tactics in Stealth Marketing
We will now review with you the most important tactics used in covert marketing to ensure your success, attracting the maximum number of target audiences, achieving better sales, and moreover keeping your customers happy and satisfied, This means your company or company is better able to grow. online store.
First: Attraction Strategies
Implicit marketing strategies to attract target audiences and customers are related to creating and developing content, in order to reach these audiences you must first create and publish content such as blogs, tweets or general social media posts that provide value to your audience and allow They know how to use the product, the most important information about the solutions it offers, and details about customer testimonials and offers, promotions or discounts.
SEO is one of the ways to increase audience appeal in implicit marketing, because improving SEO means improving the ranking of topics on search engines. You only need to target keywords that are suitable for the content you provide and suitable goods, products or services. Can. You want marketing to help customers and target audiences better reach your content.
Good content and following SEO rules can allow you to appear naturally in search engine results for people looking for information on a specific product or item.
Second: Engagement Strategies
Use the previous method primarily to engage your audience and ensure that you communicate with your customers (whether actual or potential) in a positive manner. This approach makes them want to form a long-term relationship with you, and therefore, when using engagement strategies, it is imperative that you provide your customers with valuable information about the products or merchandise that you offer through your online store or business.
Engagement strategies include determining how to handle and manage incoming sales calls, with a focus on how customer service representatives handle calls from existing or potential customers. Here, customer service reps must be fully aware that they are selling a solution, not a product, which will ensure that the purchase is completed while delivering value to the right customer.
Third: Exciting Strategies
These strategies help keep customers happy and satisfied and ensure they are supported long after purchase, including turning marketing team members into advisors and experts ready to help customers.
In this strategy, surveys and chat programs are relied upon to understand the most salient issues customers are facing in order to help them resolve them and keep them happy. Online stores and companies that rely on this strategy are keen to send out surveys semi-annually – every 6 months – to ask questions and understand the customer experience, helping gather data on the best ways to help, support and encourage customers, and the more customers Feel like you hear his voice and care about him and his things, the more loyal he is to the brand, the greater his decision to buy from your store.
at last.. Remember, you don’t want to drive anyone to your website or online store, you’re looking for people who can become potential customers and ultimately happy customers, and the first step to getting such customers is the right content that helps attract your audience And inform them that this product is the solution to his problem.