How can I benefit from the Telegram app in eCommerce marketing? This is one of the most popular issues in recent years, especially due to the spread of various social media, e-commerce has become one of the most important ways of marketing all services and products in this era.
The Telegram application at the same time imposes itself as one of the appropriate means that must even be used for the success of various marketing initiatives, since it is one of the best electronic applications that help in the dissemination and marketing of all brands and electronic products. Various commercial enterprises.
What is the Telegram application? How can I use it to market my online store or other services or products I offer, trying to deliver them to my target audience in the best possible way and with the best results? This is what we review in detail in this article.
What is the Telegram application?
Telegram is a free instant messaging application that can be downloaded and handled easily on mobile devices or computers and laptops. Telegram enables you to exchange text messages with many contacts, organize public or private groups to benefit in electronic marketing and offers you some advantages, such as bots, which is one of its most important features.
It is worth noting that the users of the Telegram application cover more than 500 million people around the world, and it is one of the five most used communication applications in the world. So the question is, is there a copy of the Telegram app dedicated to e-commerce projects?
Application of Telegram in E-commerce
Unfortunately, unlike some other apps like Whatsapp Business that are dedicated to managing projects, this one doesn’t have a dedicated app for projects and marketing. However, the application in its current form can be used to easily achieve the best results in marketing and managing any online store as well as many projects and companies while ensuring positive results.
How can I achieve this? Let’s talk about the first step first, how to create an account on Telegram?
How to create an account on Telegram for an e-commerce project?
Through very simple steps, you can create a dedicated account to manage e-commerce business, as follows:
1. Download and install the Telegram app
You need to download the app through the Google Play Store first.
2. Allow some permissions
During the account setup process, you’ll see text messages asking if you can grant the app some permissions; for example: the ability to make phone calls, access photo files, and contacts.
You have to press the allow button to use it to run the app.
3. Enter phone number
The first real step in creating an account is asking for your own phone number, which you have to enter, making sure it’s correct of course. This is to provide the highest degree of security when creating an account.
4. Enter the verification code
You will receive an SMS verification code at the phone number you entered. You must enter the number in the space in front of you as soon as you receive the message.
5. Confirm name and enter photo
Typically, you’ll see a field to request your first name and another to select a last name, but keep in mind that you’re creating a Telegram account for e-marketing purposes. So please substitute your brand name for your own. When choosing images, you should make sure to choose images that are appropriate for your store or project and reflect the nature of what you are offering, choose images that are clear, in the right colors, and easy for customers to understand.
6. Language selection
A message may appear asking you to choose between the languages you want to use, which you must choose based on your target audience.
7. Get started
With these steps, you have created a Telegram business account and can start using it. But how? What are the methods of communicating with customers that can be used to achieve the best marketing results through the Telegram application?
How do you communicate with customers through the Telegram application?
As we mentioned, while there is no project-specific version of the app, it is packed with features that will enable you to achieve excellent results when marketing any online store or eCommerce business in general.
Now we explain to you its 3 most important advantages and mention the advantages and disadvantages of each so that you can choose the method that suits you best.
1. Telegram group
The most famous and easiest way to communicate via Telegram, you can easily create a group, then choose a name for it, insert an appropriate picture, add members and start by sending what you want to introduce to your audience Your own marketing efforts go through it.
Advantages and disadvantages of groups
- Being able to add up to 200,000 people to a group is a big advantage for Telegram, unlike apps like WhatsApp Business which only allow 256 members to be added.
- Groups are an ideal solution for creating comprehensive communities of members interested in your content or services.
group disadvantage
As for the negatives, all members can comment and send messages in the group, which creates confusion and makes things less organized, which in e-commerce is a negative thing that needs to be organized.
It also affects the arrival of information delivered to customers, imagine with me that the owner of the channel specializes in courses in some particular specialization, for example, announces the details of the course, then responds to thousands of messages, to that At times, this means that ads are difficult to reach for interested parties, and the confusion may drive some to leave the group entirely.
The best way to market your team is to make it public and easily accessible without permission, and writing a short description of what you offer will definitely help.
2. Telegram channel
One of the most effective ways to communicate is through Telegram. It’s easy to start by selecting a name and photo, then add a group definition of up to 225 characters.
Advantages of creating a Telegram channel in digital marketing
- Creating a channel is completely free, and the app doesn’t charge you any fees or charges.
- The number of participants in a channel is unlimited, which means your channel can include millions of people without any restrictions.
- An unlimited number of channels can be created, allowing you to reach as many potential customers as possible.
- Channels differ from groups in that only the channel owner can send a message without giving readers an opportunity to participate, which makes for more organized and conscious management of the event.
As for the most common disadvantages are:
Because customers can’t engage, it doesn’t give you insight into real customer problems and requests, so it’s not effective if you want to interact with users.
Important things to note when creating a Telegram channel for eCommerce purposes:
One more thing to note when creating a channel is that there is no organic post rate for the channel as this varies depending on the nature of the channel e.g. a news channel is about hourly but for example when it is a channel dedicated to posting on book topics then the post rate is sure will be lower so that all followers know what’s new, because surely no one wants to miss anything.
As for the best marketing method for your channel, it starts from the moment it is created with a special link there. You have to market it by posting it on your page through various social networking sites and private groups. It is believed to include your potential clients and more.
3. Telegram Bot
The biggest advantage is to utilize artificial intelligence in your Telegram application, because this feature allows you to use it in many ways to better communicate with your customers, but first you have to learn the steps of creating a bot for your Telegram profile.
The following are the detailed steps:
- Type Bot Father in the search bar.
- Start a conversation.
- Click New Robot.
- Choose a bot name that ends with “bot”.
As for its most important features:
- Be able to permanently reply and communicate with customers even during non-business hours by preparing a welcome message or asking if certain questions can be answered automatically.
- This approach also helps you to answer common questions which are frequently asked which helps any customer to know what he wants and then encourages the customer and introduces them to more products and helps save time.
Marketing this approach and getting the most out of it depends on the channels through which customers arrive at you, and then engage in that important function.
at lastAfter we have mentioned all the benefits of the Telegram app and how to benefit from it to reach the maximum number of customers in e-commerce, you must always remember that in e-marketing you cannot completely rely on one app but on An application. Multiple applications must be used to get the maximum number of customers.