Search Engine Optimization? Things everyone knows, or just thinks they know. You must follow these simple yet precise steps and tips to lead your online store in search results. But is it that easy? That is, once you follow these steps, you guarantee quality visits to your e-commerce site, and then your e-commerce is successful and profitable? So why isn’t everyone at the top of the search engines? So things are much more complicated than that.
So we’re not here to force you to take certain steps; we’re helping you decode search engines so that you not only understand them, but continue to understand them. Because it’s complex and constantly evolving. Ability to develop sustainable strategic plans to improve online store results in search engines.
How important is it to improve your online store’s search engine results?
59% of internet users say they research products online before buying them. Is it just for this reason? Want to check before buying? To understand this, we need to understand the current relationship between the customer and the online store. (For more details, you can read our article: Marketing to Millennials). The problem is simple, the Internet has become like a society to the customer, and every time an online store becomes his shopping destination, the customer finds it more like him.
So how can you be like him? It’s the job of optimizing your online store’s search results on the search engines your customers use. But things are not that simple, it does not mean that the online store only displays the products that customers want, but a big process called optimizing the online store for search engines.
How do search engines understand online stores?
Now imagine with me that, for whatever reason, you leave the society you live in and go to live in another society. what happened to you Of course, at first you feel alienated and unable to fit in, and then suddenly you find yourself part of this society. This is exactly what happens when your online store hits the search engines. Simply put, it is to adapt to the environment. A full production is done for you so you can show up and engage with your new community. Mental representations and verbal representations. This is exactly what you do to improve the appearance of your online store in search engines.
Therefore, we can divide the process of improving the visibility of our store in search results into technical or structural optimization and keyword optimization. That way everyone who looks like you and them can reach you, and your interactions can run smoothly and easily. In short, a search engine is nothing more than a tool for grouping similar content together. SEO is the process of adapting your store to customers like you on search engines.
Essential elements for search engine acceptance of an online store
Every society compels its members to conform to certain aspects which are fundamental to their existence in the society. The following six elements are the basis for your online store to appear in search results. We’ll use the Google search engine since it’s the most popular:
- Google search.
- Google Images.
- Google Lens.
- Google Shopping.
- Google Business Profile.
- Google Map.
Now that your store is in the search engines, but you have competitors, how can you surpass them and lead the search results? More precisely, how can you improve the appearance of your online store in search engines?
Basic elements of your store’s appearance in search engines
When you look at the relationships in your community, you’ll see that people fall into categories based on who you are: closest and closest. And the closest person is always your beloved one, you have many similar qualities. Online stores always need to be closest to the top of the search results. how? We talked about technical optimization and keyword optimization, let’s talk about keyword optimization.
First – Keynote Speech
Getting to know each other always starts with a sentence. The word gives you the first impression of how similar you are. It’s the first thing customers search for in a search engine. A customer wants an item, and this item represents a specific word, and you have to make that word appear at the top of his search results. and its type:
1- Keywords: They are the words around which everything in the store revolves, as a hook to attract customers. You have to get your online store rich SEO for your store. Always remember, rich doesn’t mean filled.
2- Media word: They are words that provide information to customers. Maybe customers don’t want to buy a product, but want to learn about your products and services.
These words help confirm the similarity between you and the customer and increase traffic to your online store, which means another score at the top of the search results.
3- Long tail keywords: Now let’s talk about more general words that include your keywords and informational words. For example, if we assume the keyword in this article is: SEO, then the long tail keyword – for example – is: SEO for your online store.
Sometimes, customers search for specific information related to their keywords or what they are looking for, which is very common in the world of e-commerce.
4- Keyword stuffing: To understand this, you need to first understand how search engines read your online store. Search engines go into the content of your store and find a lot of words, but they find that there are some words that are the same across the store, mainly in the title and description. These are keywords. And you also find some words that provide information related to several of your keywords, these are informative words, and you also find that your keywords appear in long sentences. This is abundance. Stuffing is the repetition of keywords.
The most important question here is how are your keywords distributed throughout your eCommerce site? It depends on which search results you want your store to appear in.
For example, if we say that the keywords of this article are: E-Commerce – Online Store – Search Engine Optimization. My goal is to lead this post in search results: SEO for eCommerce. It only appears in search results: SEO. For example, the number of words associated with the second objective must decrease (not increase). This way search engines know that this is what you want to focus on.
Second, the meta description
To improve visibility in the results, the second thing search engines read after the title is the meta description below the online store URL. and must:
1- It contains keywords.
2- It should be short.
3- Keep it short.
4- Informative.
3rd – Link Building
Online stores now include keywords at the top of search results. So, how to enhance his leadership and popularity?
Search engine optimization tools are building links between your website and other websites, these links are called backlinks. This includes social media posts or other websites, news sites, and mentions of TIKTOK influencers or live streams. And create links between store content and some of that content, these are called internal links. It includes linking articles on the store blog to each other and products as “related products”.
Simply put, how do your followers increase when people in the community like you? By complimenting you and mentioning you. This is the concept of increasing the visibility of an online store in search engines by building links.
Fourth – Build the website
As we said, it all depends on the keywords we build all our online store websites. According to an SEO consultant: One of the best practices is to build an online store that represents keywords. I mean, for example, if you sell cars, you should make a page title like “Muhammad for cars”.
Fifth – the speed of the website
To quickly download content for the online store, you must:
- Use the “Load More” button.
- Determine a certain number of products per page.
- Use “infinite scrolling” to let customers see the rest of your store’s products.
(Related article: The Importance of Website Search Engine Optimization (SEO) to Ecommerce Success)
Search engine technical optimization
Before choosing keywords in your plan to optimize your online store for search engines, you must establish a good technical keyword for your store. This kind of optimization requires experts, so if you want to understand technical SEO in an easy way, we recommend you a link.
search engine optimization tools
- Google Analytics: It gives you a comprehensive view of the visitors to your eCommerce website.
- Ahrefs: It gives you a broad view of relevant keywords, as well as a broad view of other competing eCommerce sites.
Know that the most important thing to improve search engine online store results is to analyze the competitors leading the search results. The point is not to imitate them, but to see how search engines read them.