Threads
Meta’s new product, Threads, captured the world’s attention within hours of its launch, garnering global headlines as the “Twitter Killer”.
Threads works as a standalone blogging app, but it is based on the Instagram app and is very similar to the Twitter platform, as this similarity prompted Twitter to accuse Meta, as the owner of Threads, of systematic, willful, and unlawful misappropriation of its transactions in addition to intellectual property infringement In addition, there is a violation of secrecy.
The Threads app is currently available in more than 100 countries around the world, but not yet in EU countries, as Meta has delayed its rollout in the region until it is determined that it complies with legislation and laws governing privacy. .
What is a threaded application?
The new Threads app has a similar interface to the Twitter app, and in addition to being able to post photos and videos, it also allows the sharing of text tweets of up to 500 characters and offers different options for interacting with the posts, such as using Like, comment, retweet and share the same as the Twitter app.
Threads uses artificial intelligence algorithms to understand users’ preferences and the types of content they like, and based on that, presents them with content on the homepage.
follower transfer function
What makes Threads unique is its connection to Instagram, as the new app allows users to use their Instagram account to create an account on the platform and also be able to transfer their follower list there, which explains Threads’ high number of users after it went live It reached 30 million within the first few hours of the first few hours and was used in less than 24 hours.
The launch of Threads comes as Twitter faces intense criticism from platform owner Elon Musk announcing limits on the number of tweets allowed to be viewed each day, among other decisions that have sparked widespread controversy, while Zuckerberg hopes to Threads will be the first public conversation app used by more than a billion people.
Technology affairs expert George Dagher said in an interview with “Sky News Arab Economy” that Threads will not be fatal to Twitter, because Twitter has a fixed audience and will not be abandoned so easily. In addition, so far , has not added anything yet. Threads compares the value that Twitter brings to users, pointing out that Instagram users who transfer to Threads are mostly friends, artists, and influencers whose interests are limited to posting pictures, videos, and quotes, while the Twitter platform is just a platform known for its controversy. Well-known, which includes people who talk about politics, technology, and other controversial topics, so this content will not be available on the thread.
Duger mentioned that Mark Zuckerberg launched the so-called “Facebook Email” or Facebook email service in 2010, which was said to kill Google’s Gmail service, but in 2014 “Facebook Email” was due to lack of people’s attention. Stopped because of interest. So Threads, which is betting on killing Twitter, could meet the same fate, stressing that any new platform launched in the market is considered easy to access and start using without any hurdles or hurdles such as not opening an account and entering personal information, That’s why the number of Threads users is constantly increasing.
Duggle reiterated his assertion that Twitter users would not switch to Threads, noting that Elon Musk would not back down from his previous decisions to limit the number of tweets allowed to be viewed and force people to pay to verify their accounts.
He added that the idea of restricting access to tweets is aimed at combating bots and those who behave inappropriately on Twitter and will not affect ordinary users, suggesting that Twitter will later move to the “X” platform, which will be shaped, designed, and more. Changes occur, so expected changes will bring about major shifts in application paths.
Alan Al-Qarih, an expert in artificial intelligence technology, told the Sky News Arab Economy website that it is too early to talk about Threads defeating Twitter because what is happening now applies to him. , as the saying goes, “everything is new, each has its own fun”, the most important of which is that Threads can continue to generate high traffic for many years, just like Twitter.
He added that comparing a 17-year-old Twitter app with one from an hour ago shows that there is an exaggeration in evaluating Threads and describing it as a great app. Part of the sentiment, the hatred for Elon Musk, especially after exchanging money for users to get blue badges, and disenfranchising those who used to get blue badges for free. .
Musk is no longer alone
Al-Qarih emphasized that competition is always good for users, as Elon Musk will no longer be able to act as if he is the only competitor in the market, while Mark Zuckerberg In the rare move of allowing individuals, businesses and celebrity users to transfer followers on Instagram to Threads, he in the past had to collect them by posting engaging content and even through paid ads when they logged on to any new platform Fans, he points out, allowing Instagram users to transfer threading will help the latter achieve a lot of adoption, but that doesn’t mean it’s already a successful app on a mass scale, since anyone can download the app and it won’t be later. It’s used back then, so it’s necessary to wait a long time to know if the thread succeeded.
According to Al-Qarih, the weakness of Threads compared to Twitter will be Mita’s adherence to a policy of increased content control, which has resulted in many accounts being illegally banned on Facebook and Instagram, while Twitter, on the other hand, will have more latitude. Big, expect Musk to take tactical steps, such as overturning previous decisions that some users felt were unfair to them.
Threads may compete with Instagram!
Al-Qareh concluded his speech on the Sky News Arab Economy website by warning that magic will turn against the magician and that Threads will be a competitor to Instagram rather than Twitter, noting that many people have deliberately hourd in the past, showing that they are usually on Instagram. Content published on stories, as posts on the Threads app.