The most important piece of advice for successful digital marketing is to stay away from your intellectual biases. Come with me and I will explain to you… Suppose now you have implemented a specific plan to market the products you sell in your online store and this plan is successful in attracting customers and making purchases from your online store or eCommerce platform. Even build loyalty to your brand. Do you know what to expect? The idea that pops into your head and feels naive when you read it is that as long as customers buy, they will keep buying. But this is reality.
This is why your marketing plan fails. You just followed the idea and turned a blind eye to the main reasons e-marketing fails. You might be surprised to know that only 13% of customers tend to be loyal to a brand. In short, avoid biasing your thinking, and here are eight common mistakes digital marketing companies make.
1. Ignore Negative Customer Reviews
The most important fundamental factor in the digital marketing process is customer opinion, or more generally: conversational transactions. Why is it so important? (You can read our article: Conversational Trading).
To understand how important customer opinions are to online store sales, here are their most important influences:
- Ecommerce businesses that respond to customer reviews see an average 4% increase in revenue.
- When an online store replies to at least 25% of customer reviews, it earns a 35% return.
- People spend about 50% of their money on businesses that respond to customer opinions.
- 41% of customers say that when an online store responds to their online reviews, they feel that the company truly cares about their customers.
I think you now know the consequences of ignoring negative customer reviews. Remember that customers will not leave you easily because of bad reviews, they will leave you when they only feel that their opinion is worthless.
2. Neglecting content organization
Every brand is one big piece of information or content that it stands for. E-marketing is the process of reformatting and organizing content for clients. brieflyFailure to organize content well means the failure of your internet marketing plan; because the customer doesn’t know exactly what he wants, he just wants to enter your online store and get his wishes and needs easily and smoothly.
Here are the most important influences of content curation:
- Communicate your brand goals and direction.
- Express products and services the way you want.
- Increase the number of customers.
- Increase sales.
- increase profit.
We bring you an important tool for organizing eCommerce content: Drumup.
3. Not adopting new digital marketing trends
The world is changing every day. Some were prophesied, others appeared out of the blue, and they were not considered at all. Such as war and virus attack. Of course, this affects e-commerce in general, and e-marketing in particular. Consumers are affected by these changes. This was already evident a few months ago due to the COVID-19 pandemic. And then there’s the inflationary conditions that the entire world economy is going through.
Here we mention the most important trends in e-marketing 2023, for more details read our article:
- Take advantage of influencers and celebrities.
- Use luxury in your content.
- Use vibrato and live broadcast.
- The brand’s focus on health and the environment.
Don’t worry, you can create a long-term marketing plan for your eCommerce project. It’s all about changing a few details every year.
4. Social media marketing, just like other distribution channel marketing
We can simply explain the nature of social networking sites because it is a simulation of real society. You have to ask yourself, what form of content do people want in their community? This is the start of learning how to market your content through social media. Then consider the added aspects of technology to facilitate the process of interaction within that community.
Here’s what customers want in social media:
- interactive.
- Ease of use.
- Professional visual content.
- for real.
E-marketing via social media is not the primary goal of its buying; instead, increase momentum and build a community for your e-commerce.
5. Ignoring Email Marketing
The question that may be running in your mind is: why bother with email marketing? Success in social media marketing?
The answer is simple: email is a personalized email marketing tool. Its main goal is not to build a community, but to be together with customers, according to the needs of each customer.
To understand how important it is to your eCommerce, here are these stats:
Email is one of the essential tools without which your temporary online store cannot be successful.
6. Anonymous Content Marketing
The main part that e-marketing relies on is attracting the client and relying on his opinion. Customer engagement means to him that he knows everything about the brand and its online store. There is nothing mysterious about the entire production and marketing process.
Mysterious content represents a vibration of confidence in your brand to customers, so your content can be stolen, how do you guarantee that you are not manipulating it for personal gain?
Always try to have a real author for your content as this is also important for search engines. Credibility and authenticity are the keys to successful e-marketing.
7. Neglecting to Redistribute Content
The difference between smart marketing content and regular marketing content is that the former can be converted into other forms of content and published through various distribution channels. Articles can be converted into visual and audio content. Images can be turned into articles. etc. You don’t need to build different content into your digital marketing process; all you need to do is: produce branded content that can be re-personalized.
8. Not Measuring Social Media Marketing ROI
All the money you spend on digital marketing has a purpose so that your brand becomes a visible target for your customers. You can’t move forward without ensuring the success of your marketing program and constantly tracking its statistics. You should check your fanbase and engagement. Here are four basic tools for analyzing the success of social media marketing:
- Facebook Insights.
- Pinterest analytics.
- Google Analytics.
- visualize.
This way, you can simply measure the success of your eCommerce, your ability to target potential customers, and most importantly, your money not being wasted.
at lastYou must always remind yourself that you are the one who creates the marketing plan and that you will inevitably make mistakes. This requires you to constantly review your plan and listen to your customers. They are the foundational process of your Internet marketing success.