Utilizing the time period of seasons and holidays is one of the important marketing techniques that e-stores in the Arab region must pay attention to, for which they must prepare for it and formulate a special strategy in order to win the largest share of sales during this time period.
I tell you that stores around the world, both traditional and electronic, are preparing for this period. From the end of November, stores are decorated with red and green to prepare for New Year’s Day, and many statistics show that the shopping rate during this period of the year will rise sharply, so stores are preparing to make more sales during this period.
The main reason for the increase in shopping and sales during this period is probably due to the fact that customers buy to celebrate these special occasions, and the holidays are seasons known all over the world, not only in the west, but also an ideal time to buy new clothes as a form of celebration, or to buy snacks and sweets, maybe children’s toys and gifts for adults, there is nothing wrong with giving the house a new look with some decorations or new furniture during the holidays.
So, if you are an online store owner, or the person in charge of an online store, you should consider this period as a great opportunity to make more sales, andMaybe these six strategies we’ve collected for you will help you.
First: Discounts and Markdowns
Procurement continued despite the major global financial crisis and despite high prices for most commodities and products. The public can’t stop buying clothes, food, or even things they need at home, but they’re always on the lookout for discounts and discounts.
He wants to buy it but why not save some money and that’s what you have to offer, you have to consider attractive discount rates on products and you can always consider the possibility of free shipping or free shipping if you buy a certain amount of product or reach a certain amount, you can also consider simple gifts but this will definitely increase the demand for you.
For example, if you’re an online bookstore, maybe you could display one book at full price and another at half price, or you could mark the book as a gift with a purchase, or a discount coupon for a new purchase, all of which are good ideas for engaging your audience and convincing them to buy and save at the same time.
Number Two: Leverage Influencers
Currently it is important to recognize that the world has changed, what influences the public has changed a lot, and a category has emerged that can never be underestimated, whether we agree or agree with “influencers”. We have to realize that they are an already existing category that does have influence and presence among people and they have a lot of power to convince people to buy from a place or engage with a particular brand, so utilizing influencers who have a broad audience can encourage many people to buy from you, especially at this time of season and holidays, making referrals at that time can greatly increase your sales.
Our advice is to check the number of followers before choosing one of these influencers and to communicate and sign the contract in a completely clear and written manner so that you are not subject to any attempts to scam or deceive from some people.
(Related article: 11 Types of Influencers: How to Benefit From Them in Your Ecommerce Advertising Project?)
3rd: Knock on all doors
Audiences are diverse, so reaching them takes you through many ways and channels, so you can allocate extra marketing budget during events and holidays to surround the audience – I know it’s a notorious word, but the truth is that this approach can be effective in convincing the audience to buy, or possibly stick with it, to accept the idea and make the purchase – so you have to find and reach the audience through all available channels, blogs, social media platforms, emails and whatever else you can find. Connect you with your audience.
Fourth: Financing
Well, in the last paragraph, we talked about special financings for this period, but that doesn’t mean you should put all your budget into financings. You need to think carefully about your financial situation, your capabilities, and the budget you can spend on marketing. Then you have to start dividing your budget over your goal period so you don’t find yourself falling short of your goal after spending less than half of your entire budget.
Here, the finance department must meet with the marketing department to consider a rigorous plan for spending the marketing budget allowed in the best and most capable manner possible to achieve the main objective.
Fifth: Motivation
Motivation is the basic element that drives your audience to make a purchase decision. The motivation here can be ethical, that is, to encourage audience participation, to create a kind of loyalty between you and the audience, and loyalty necessarily means more trust, and therefore more purchases and more sales.
We’re not talking about discounts, free shipping offers or gifts here, but stimulating by encouraging your audience to participate and make them feel part of the brand, perhaps through contests you can run for your audience, whether it’s a question contest, or a product photography contest, these are perfect for creating lots of unique ideas that will surprise and impress you, and could be the starting point for your new marketing campaign.
Sixth: Social Media Platforms
There is no one in the world who does not have at least an account on a social media platform, so these platforms are your best avenues to reach and influence your audience. Fortunately, social media platforms provide data and settings that can help you achieve better targeting, and each platform has its own privacy and nature that you must consider in order to achieve your goals, and in return it provides you with many tools to achieve your goals as well as evaluate what you have achieved.
(Related article: Tips for Choosing the Best Social Media Platforms to Sell Your Products Online)
After we have mentioned all of these, we must draw your attention to the importance of being prepared for these seasons, for example in the Kingdom of Saudi Arabia; there is Merdeka, National Day, Eid, Eid al-Adha and White Friday; all are very important occasions and seasons where most stores are keen to offer deals and discounts.
But it’s worth noting that most of these stores only offer deals for a short period of time on or before the holidays, unfortunately, this is considered one of the marketing blunders, which can only be avoided by taking sufficient time before each event and running the offer a week to a month before the event to ensure greater visibility and thus higher sales.