Shoppers are increasingly interested in the e-commerce market, and on the other hand, competition among online store owners is also increasing. In a highly competitive atmosphere where 77.24% of shoppers leave the shopping cart before completing the purchase process (according to a website), the solution to this problem is to find a way to make online shopping more convenient. Shoppers happily chat about their details with their friends and neighbors in an amazing and non-boring way; to achieve this, online store owners go the extra mile to convince shoppers to complete their purchases through the online store process and make their buying experience more fun than traditional ones.
The most prominent of these efforts is virtual reality, defined as a computer technology that provides a three-dimensional environment that surrounds a user and responds to his movements in a natural way, using a display device attached to the user’s head, sometimes wearing a Gloves. Used to track hand movement through touch functionality.
This technology (VR) is very important because the largest companies in the world such as: Samsung and Sony are engaged in the largest arms race, as both companies want to develop the most powerful and technologically advanced mobile virtual reality technology. real product.
The rise of mobile virtual reality technology is about to create a new playing field in the e-commerce world. In order to understand how this technology can help increase online sales, we need to understand virtual reality (VR) and what it can offer organizations and customers.However Virtual reality (VR) technology is poised to change the world of e-commerce in 3 ways: Which:
1. Users can explore virtual galleries
To add new appeal to online store shopping experience, online retailers (online store owners) can consider creating virtual showrooms or virtual stores; even this technology can provide customers with a virtual experience close to a physical store, enabling customers to Easily get their products from e-commerce marketplaces.
One of the key players in this pioneering technology is Lowe’s Holoroom, a leading tool in the virtual gallery space. Specifically, the tool’s lab showed that visualizing home improvement projects is difficult, but by using a virtual showroom, customers may be able to better visualize their desired outcome. , providing users with an artificial version of what their home would look like when equipped with various items or products. The entire landscape that users see is a physically created version of their home, enabling them to experience the adventure of being spatially aware of how different products work as a unit. The technology has been around since 2014, but the problem has improved over the years.
It’s not just the home design industry that could benefit from adopting this technology, consumer marketplaces and stores around the world have introduced virtual reality stores to their listings, such as eBay and Myer’s.
• Basic idea here Consumers will have a more immersive shopping experience than they have today in the e-commerce marketplace. In theory, they put on the headset at home and immediately find themselves in a large virtual store, where they can freely browse virtual products in much the same way as they would in a physical store.
2. Customers can visualize products by default
Giving consumers the chance to imagine what a product might look like before actually buying it is a new practice of “try before you buy” that many companies are trying to capitalize on. Instead of focusing on virtual reality, technology companies have delved into the field of augmented reality, which is defined as an enhanced interactive version of a real-world environment, realized through digital visual, sound and sensory stimulation through holographic technology.
Augmented reality (AR) differs from virtual reality (VR) in that augmented reality uses devices such as smartphone screens or headsets to insert content or place it in the real world, while VR replaces what people see and experience , VR adds to it in reality.
Augmented reality is a technology based on projecting virtual objects and information into a user’s real environment to provide additional information or guide the user about something, while virtual reality is a technology based on projecting real objects into a virtual environment.
In addition, virtual reality covers and completely replaces the user’s field of vision, while augmented reality displays an image in front of the user in a fixed area, for example: the consumer can put on the headset and immediately see the room where he was standing before, and then augmented reality allows the Products and objects are superimposed in his field of vision, allowing consumers to see how certain items fit into their daily lives; augmented reality is able to provide better visualizations than the physical objects in a brick-and-mortar store.
(Related article: Virtual Reality (VR) Technology in E-Commerce)
Swedish company IKEA has launched an app that allows you to see how certain furniture will actually look in your home and how it will fit in your home depending on the size of the product.
These forms provide a new level of interaction with customers, as instead of reading product descriptions and measurements, they can simply click a button to see for themselves.
3. Give consumers a new reason to visit online stores
While many shoppers still prefer to shop in brick-and-mortar stores, many also prefer the online experience on Amazon or eBay. This trend has more to do with convenience than customers wanting an ideal shopping experience in the e-commerce marketplace. All online store owners need to do is make online shopping more like being in a store.
Online VR Store
Early merchants learned how to create virtual replicas of stores for the VR market, including exact replicas of stores they already had or virtual environments they could fully control. Traders can design the space however they see fit and update it with customer trends and product preferences.
Augmented reality in physical stores
Augmented reality devices allow businesses to introduce additional content and information in stores, thereby introducing new levels of in-store interaction and making the experience more engaging for consumers.
Get ready to take advantage of virtual and augmented reality
The intended goal of using virtual reality and augmented reality technology is to make customers feel like they are in a physical store, and since the use of such technology in e-commerce stores shows strong promise to help achieve this goal, the new device allows Shoppers can fully immerse themselves in the e-commerce experience and drive customers to each of your brick-and-mortar online e-stores.
Elements of virtual reality and augmented reality may seem like futuristic technology; however, it will soon be embraced by a wider consumer base. In this regard, owners of online stores and e-commerce companies need to ensure that they can integrate these technologies into their daily customer service. Developing and making the process of buying from e-commerce marketplaces more enjoyable Turn traditional online stores into popular and accepted selling points.