It’s no longer important to remind you of the importance of using social networking sites for e-commerce; apparently, you know more than half of users worldwide, at 59%. You are here to find out which social media app you should be using when dealing with visual or visual content for your store. In short, we’re talking about the Pinterest app here.
Pinterest isn’t just an app for posting and sharing photos; rather, it’s a social app designed to connect the world through images or visual content.
Why Pinterest?
The answer here depends on understanding how important images are to your customers and your online store. You can get all the answers with our articles: The Impact of Photography on Ecommerce Success and The Importance of Graphic Content for Ecommerce Products.
Why should you use Pinterest for your online store?
Pinterest helps you deliver high-quality, inspiring visual content. You can confirm this with statistics:
- 10 million monthly visitors.
- 445 million monthly active users.
- Every day, people watch a billion videos through it.
- The fourth most popular social networking site.
- Millennials love it.
So how can you benefit from this app?
Here, we’ll help you find amazing sales management ideas for your eCommerce business.
Important information about Pinterest client categories
- 77% of the app’s audience is women.
- 46% of adult women use the procedure.
- 80% of mothers who use the Internet use the program.
- 14.5% of the program’s users are men.
- 32% of the program’s users are between the ages of 18 and 29.
- 34% of plan users are between the ages of 30 and 49.
- 38% of plan users are between the ages of 50 and 64.
- 30% of the program’s users come from rural areas.
Understanding the nature of your Pinterest customers can help you choose how to display images of your online store’s products, which products you can display, and what percentage of your products are displayed. For example, having such a high proportion of women can lead to a higher proportion of men’s products.
Now that you’ve identified your customers and the products you’ll be featuring through images, what’s the right way to use the program?
12 Amazing Ideas for Using Pinterest to Manage Online Store Sales
1- Use Pinterest Analytics Tool
Analyzing information related to your account performance is the most important step in developing an appropriate strategy for your eCommerce and understanding the capabilities and success of your current initiatives. Pinterest’s analytics tools allow you to get your top-followed photos and boards, how customers interact with them, and overall engagement with them. Without this tool, your plans to sell your online store through images will fail, or your short-term success will fail.
2- Use Pinterest’s Keyword Tool
With this tool, as well as Google’s Keyword Tool, you can find keywords that fit your image content.
3- Improve the content of images in Pinterest
Just like SEO, all image content should be centered around specific keywords, with no filler. You should optimize your profile based on keywords, board descriptions and titles with photos. This information should be the same for all of your brand’s online information.
For example, the strength of Google’s Pinterest search engine is that its visual content is very accurate. Your client can get the image he wants by phrase or keyword.
4- Embed your board on Pinterest on your online store website
Backlinks are one of the most important SEO tools. Once there are links to your online store, your customers will increase and search engines will realize that your store is in high demand.
That’s exactly what you do with your Pinterest account. Have your website lead to it, but show photos and paintings made through it. This idea enables you to move all your customers to one place, market to them with visual content for e-commerce.
5- Post professional photos via the Pinterest app
You are now in a community where everything is about images. Interests, talents, dreams, scenery. There is naturally fierce competition among brands to achieve customer satisfaction.
Always keep your product images high-quality, focus on their purpose, and express the essence of your brand. Break it up into panels based on what you’re expressing. For example, if you are showcasing a product, make all the images of that product on one board.
6- Place your Pinterest shopping button
There’s nothing customers hate more than browsing page after page to buy just one product. With the Pinterest Shopping Pin button, your customers can buy products when they like an image without ever having to visit your online store.
This makes the buying process easier and faster, thereby attracting more customers and purchases. Never mind, do you want faster pins to attract more and more customers? This is a Pinterest test pin; it enables customers to virtually try out the product before buying it.
7- Use rich pins on Pinterest
Now that you’ve posted a photo of your product, the customer wants to know everything there is to know about this photo or the product that was photographed. Pinterest gives you pins that can provide all the information about a product and even direct customers to the product page in your online store. It enables you to design pins in the shape of your brand. Want a higher CTR? and then convert to your online store? Use rich staple foods.
8- Organize your visual Pinterest content
Customers who come to your Pinterest page don’t know its exact nature, all they want is simplicity and good looks. This can only be achieved by organizing and coordinating your drawings, coordinating the content of the images. Just make your entire page express your brand. Images, boards, written content, and pins, all take the reader step-by-step toward the realities and goals of e-commerce.
9- Always interact through the Pinterest social network
In other social media sites, you can create an environment for customers to interact easily and attract other potential customers. To grow customers on Pinterest, you have to be the one communicating with them. Share photos of them expressing their personality, liking you, and complimenting your comments. Here, engagement is your most important investment in sales success.
10- Engage Your Pinterest Followers With Rewards
The problem with the customer is that he always wants to see the brand get something in return for his presence in its environment and make purchases through it instead of turning to other competitors. With this incentive, the customer will feel that the success of your online store is important and that you are doing these competitions for his satisfaction and survival. But when it comes to new follower “leads,” you can ask for their information before entering the contest and offer them a discount on your photos and paintings after the contest in exchange for becoming your client.
11- Ask customers to take action on Pinterest
You should always approach customers on the basis that they don’t know exactly what they want. Stay with him until the last moment, until he makes the decision to buy. All of this is achieved by populating your Pinterest page with calls to action.
12- Choose when to post your photos on Pinterest
Statistically, the best days to post in order are:
- Friday.
- Tuesday.
- Thursday.
- Wednesday.
- on Monday.
- Saturday.
- Sunday.
Best time to post:
- noon.
- that night.
Best times to post (in hours):
- 12 o’clock noon
- 6.17pm
- 8:02 p.m.
at last.. Here’s the most important idea for eCommerce selling success: customers now always love new and unique experiences, and that’s exactly what the Pinterest app gives you. 98% of people say they try new things they discover on Pinterest.