Boosting online store sales and taking advantage of seasons like Ramadan is a great opportunity to increase profits and merchants in the eCommerce marketplace must take advantage; this is because customer desires and demands increase during Ramadan, so there are some strategies you can follow throughout Ramadan ; In order to be able to obtain a higher number of customer visits, thereby achieving a higher percentage of sales and profits.
But as profits increase, so does the competition among merchants in the eCommerce marketplace, and in order to be successful in Ramadan, all your focus should not be on the discounts and products you offer. Fill your store; instead, you must make sure that your online store is ready to withstand the increase in traffic, that the user understands the offers you offer and easily finds what he wants to buy, and that all plans are in place in advance into customers; this way you can gain a loyal audience for your brand that will stay with you for years to come.
The first step you should take care of is setting up your online store
Before you even think about winning new customers and offering unrivaled new products and special offers, you must prepare your online store so that it is technically ready; able to handle a large number of visitors using a variety of devices.
It should be noted here that preparations for Ramadan start now, not a week or two ago.
What do people buy during Ramadan?
It is a priority that online store owners should consider the most important products that customers accept and satisfy their needs. In order to be able to achieve a significant competitive advantage in the e-commerce market, especially when orders are very crowded during Ramadan.
The most important products with the highest sales in Ramadan
- Products with Arabic Calligraphic Decoration: It can include Arabic calligraphy in ornaments, clothing, ornaments, etc.
- clothing: Customers prefer to buy gorgeous oriental abayas with elaborate Ramadan designs during Ramadan.
- Home Decoration: Customers wanted to decorate their homes in the spirit of Ramadan to inspire a sense of well-being. The most famous of these are Ramadan lanterns, wall decorations, tablecloths and more.
- Scarves and bandanas: Scarves see a huge increase in sales during Ramadan and are popular among Arab women.
- drinks: During Ramadan, sales of soft drinks, hot drinks and soft drinks lead.
- food: Especially nuts and dates.
Best Marketing Strategies For Ramadan
1. Learn from previous digital marketing campaigns
If you are an online store owner and you do digital marketing during Ramadan, look at the data from previous Ramadan campaigns and know what worked and what didn’t? ! In terms of channels, goals and release timing.
2. Publish relevant content
Ramadan is 30 days, not a day, and customer buying behavior changes during this time, so it’s imperative that you post content specific to Ramadan and consumer trends.
3. Consider changes in social media usage
The use of social networking sites during Ramadan is different than usual, so all this will affect the timing of posting, which is generally best to post after Eid al-Fitr.
4. Special Offers, Discounts and Gifts
The e-commerce market is more competitive during Ramadan than in other seasons. Many people put in offers to take advantage of this period of increased buying and selling.
Offers, gifts and discounts will grab your customers’ attention and increase their loyalty to your brand.
5. Don’t forget about the look and feel of your online store
When entering any online store or social media account, customers expect the website interface and creative design to match the Ramadan vibe, as it shows that the store is ready for this time of year.
Top Tips To Increase Online Store Sales During Ramadan
Now I am going to give 10 important tips for an online store owner throughout the month of Ramadan; to help him increase his sales and achieve success in the fierce competition in the e-commerce market:
1. Always keep in touch with customers
Congratulate your customers for Ramadan and make them feel important and interested in them. This will encourage them to make repeat purchases from your online store. Stay in constant contact with your customers through email-sending sites like WhatsApp and links to your online store and special offers.
2. Use the lack of time during Ramadan to benefit your business
Crowding and lack of time are crises for shoppers during Ramadan. Make the most of this crisis by marketing your online store’s products and highlighting the benefits of your delivery service, thereby increasing sales of your online store, getting more orders and attracting new customers.
3. Add new flavors to your products to suit the taste of Ramadan customers
This is done through simple additions to existing products or launching new products during Ramadan; this can help you reach the largest possible customer base.
4. Run a contest during Ramadan to increase sales on your online store
Contests and sweepstakes during Ramadan attract many customers. A lot of people think that Ramadan is a competitive season where you have to run contests and if you are on a tight budget you can create prizes, discounts or free shipping.
5. Social media platform release time
Keep in mind that there are peak times during Ramadan, such as: after Iftar, before Sohour and after Fajr, as social media user activity increases during these times. Getting it right is one of the most important factors in the success of your marketing message. So engage with customers when they are active.
6. Clarify the working hours of the online store
Show your reaction time to customer inquiries in your online store. It should be noted here that in the last days of Ramadan, most shipping companies in Saudi Arabia stop shipping; therefore, please be sure to know the last day of work for your approved shipping company, and indicate the last day for you to receive customer orders in your online store.
7. Analyzing Abandoned Baskets to Increase Customers
Abandoned baskets are temporarily lost sales opportunities and tips. Therefore, properly analyzing and encouraging customers to complete the buying process with reminders and emails containing discount codes can increase your online store sales.
8. Diversification of objectives in advertising campaigns
This is done by identifying suitable offers for each category of customers and incentivizing them to buy. This variety helps increase your sales.
9. Identify ways to measure and succeed your campaign during Ramadan
Here, methods of measuring campaigns vary depending on your goals, but they mostly revolve around sales. One of the most important tools to help you measure the effectiveness of your advertising campaigns is Google Analytics: it is a free service from Google that tracks visitor traffic; generates and generates reports.
10. Add Product Ratings and Shopper Opinions
This is because previous customer reviews encourage existing customers to complete their purchase.
Although holy, Ramadan is a month of spirituality and worship that holds high religious status among Muslims, but also holds high social status among most people. Ramadan is an excellent shopping season for consumer goods and food.
There is also high demand from customers for clothing and accessories to celebrate Ramadan. So, to make the most of Ramadan to increase the sales of your online store so that you can succeed in the competitive e-commerce market, and you must follow the above tips to make a satisfactory profit and return.