Social media users are growing at a very fast rate, the number of active social media users worldwide has reached 2.5 billion, and this number is expected to double in the next few years. For both small and large companies, in order to gain an audience, of course, spend a lot of money on marketing campaigns on these platforms.
In 2018, Media Post conducted a study that confirmed the results: 90% of surveyed organizations set “brand awareness” as the primary goal of social media platform marketing activities, but at the same time, many corporate marketing activities cannot To obtain the target return, the secret lies in one word “strategy”.
Yes, you need an effective marketing strategy to get the rewards you want and the goals you want to achieve, and having a social media strategy is one of the important things, but unfortunately, most companies make mistakes that can threaten your mistake.The success of the strategy, so we gathered for you Top 10 Mistakes to Avoid When Developing a Social Media Ecommerce Marketing Strategy…
First: ignore the data
Today’s world is complex, so everything needs a plan. Don’t expect any success without planning and analysis to understand the actions you should take, and the types of strategies that might work, and that data needs to be analyzed.
Luckily, getting data has become easy, accessing it within minutes, all you have to do is search with the right tools, which by the way are provided to you by social media platforms like Facebook , especially Insights, which sit on pages and provide those responsible for those pages with complete data and statistics on how well each publication is performing, and can also rely on external tools like Buffer and BuzzSumo, which are One of the most important tools to measure social performance and greatly helps in marketing campaign planning.
Second: Ignore the story
Well, anything you share on your accounts on social media platforms can help boost your online store’s branding, so whether you share your story on Facebook, Twitter, or another platform, you must make sure to leave a good impression Impress and communicate with the audience. You don’t want your publication or story to come across as negative to your audience, and to ensure this, you have to ask yourself:
- Is my story interesting?
- Does my story provide value to followers?
- Do my posts only ask followers to buy goods and services?
You have to realize that when people decide to follow your page or channel, they want you to post valuable content, not just promote your products and online store, so you need to post interesting content to build engagement with your followers content, such as writing about an interesting topic in your area of expertise, or posting a creative call-to-action link on your page, you can also post exciting moments happening behind the scenes that create a personal connection to your work.
Third: Digression
We mentioned in the previous point that you need to cover interesting topics related to the product or service you offer, but not specifically your product, so you have to try to stay on topic as you go through this process to ensure that the The content is interesting and keeps followers informed about what’s going on. Always keep the information you mention relevant to what you have to offer.
For example, if you own an online store that offers financial services, your followers don’t need to know what type of pets you have in your home, or that you add more cheese to your lasagna recipe, they just need information about Information: The products you offer as an online store.
#4: Post non-shareable content
Marketing through electronic communication platforms is one of the most important things eCommerce relies on in order to convert followers into customers (if they are not already customers of your online store), so the more customers you have, the more profitable, Therefore, the more people your marketing campaigns reach through social media platforms, the greater your ability to be successful in your marketing campaigns.
So if you post boring content on your official account, it may cost you a lot of followers, so make sure to post interesting content, because this content will make followers click to follow, and of course on their official account Share content personal pages, which means expanding the circle of influence of the products you offer and attracting more followers and customers to your online store.
It’s also useful to have your followers support you by sharing, liking or commenting, all of which of course help you improve your social media presence.
Fifth: no identity
One of the most prominent mistakes that e-shops make when setting up official accounts on social media platforms is to hand over management to automated responses, which undoubtedly helps to speed up the response process to customers, but unfortunately the customer often feels that he needs to communicate with a person, feel like he is talking to a human being, understand his concerns, answer his questions, and help him make choices.
Dealing with customers on a personal level is important. So, if you have a small online store, you can respond to customers in person. If your online store is large, you might have to consider investing in a decent chatbot that can handle inquiries from customers in a professional and personal manner.
Sixth: Lack of transparency
Whether you have a large or small online store, old or new, you must be aware that transparency can help you gain the trust of your customers and followers, and in a study on customer loyalty, it was confirmed that the Online store customers are more loyal to them when their information is transparent.
So if you post false information on your official account, you may find that someone uses it against you, which creates a lot of problems and risks. It wasn’t necessary from the start. Be transparent and engage with your followers” Ask questions and concerns naturally and always try to engage positively.
Seventh: old content
Publishing old content will give you an unprofessional impression, especially for the new generation who are considered to be the most loyal to brands, they are the largest target group for e-commerce, so it is necessary to win this segment and prove that they are worthy of your attention , from here, you must always post related to what you are offering in your online store, taking into account that you are posting to them hadith, new and unknown content.
Eighth: Avoid Negative Feedback
No matter what you do, no matter what you display in your online store, you will always encounter angry customers, people who leave you negative reviews, no matter what you do or offer, all you have to do is accept criticism and be cautious respond.
Getting a bad review is not a disaster, you have to deal with it calmly, thank the bad reviewer first, and ask him about the specific problem he encountered, if you have a solution to this problem, you must provide him, this is The best way you can deal with these reviews and make sure no matter your position in the market, no matter how strong your brand is, you will always find negative reviews and to be sure, why not try to get into the most important and biggest Try a KFC or Starbucks on the brand’s page and check out the reviews for yourself.
Ninth: Pay attention to the quantity
You know, focusing on numbers is important for any online store that wants to run a marketing campaign, the bigger the numbers on the page, the better for the online store, but too much focus on focusing on numbers can force companies to buy follow-up products, so they Actually got the numbers, but unfortunately false.
The key here is not quantity, but participation and interaction, because no matter how large the quantity is, no matter how important the content is, only through participation and interaction can the desired return be obtained, and this will not happen. If the follow is just a fake number.
Tenth: Customer Service
One of the most influential factors in the success or failure of an online store is “customer service”. Sometimes customer service reps act as if they are robots which makes customers feel uncomfortable because customers want to deal with customers. person, to feel the personal touch, especially if he has a question, inquiry or problem, so if you don’t use the chatbot at your own expense, there is no need to be a robot yourself, you have to act natural, like any Emotional, affectionate, friendly people.
If you’re going to start marketing through social media platforms, make sure you’re going to make some mistakes, and that’s okay because your knowledge will grow and that knowledge will reduce the mistakes you make.
You can’t expect to achieve better success by copying others or following in the footsteps of others’ strategies. You have to build your own unique experience. Also, don’t wait for your marketing campaign to be immediately successful. Remember, you need to try many things until you find the most suitable form of marketing on the market. social media platforms and get your goals in return.