Did you know that too? You walk through the city and your eyes rest on the shop windows. Walk into the store with curiosity, of course you won’t leave empty-handed. The clerk has worked hard! They take care of promotions and merchandise presentations, making sure potential customers are more interested in buying. Sounds fun doesn’t it?
In this article, we’ll tell you exactly what the job description looks like, and why you should still hire a merchandiser for your business!
What is a merchandiser?
Merchants plan actions to drive retail product sales. You are responsible for the promotional presentation of the product, presenting the product in an attractive manner and where possible paired with other sensory stimuli such as smell or music.
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Table of contents:
What is the task of the merchandiser?
Generally speaking, merchants want to store promotion responsible. This means that they stimulate interest in the products of the customers by presenting them in the best possible light.On the one hand, this includes the visual merchandisingas well as the choice of decoration, scent and music, and the design of product signage.
Merchants must place products in such a way that (potential) customers notice and stop. Of course, the aim is always to convince the customer to buy.
Beforehand they have branches and Business and Market Analysis. Take into account external factors such as location and accessibility, as well as internal factors such as store layout. What products are other companies focusing on? How do these companies place their products?Equally important is target group remember forever. This is the only way to develop a suitable product presentation.
Merchandisers are also responsible to the person in charge of the sales outlets advise staff And show them how to increase your turnover with smart moves.
Another important task is to successful test. Determine whether merchandising measures have increased sales and where there is still potential.
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Why are merchants so important?
In fact, more than 50% of purchasing decisions are made at the point of sale. Therefore, promotional measures for your store are essential! Especially larger companies already rely on merchandisers, but smaller owner-operated retail outlets such as boutiques also place great importance on attractive presentation of their products.
So if you want your products to be palatable to your customers, you should rely on merchandisers. If you’re thinking right now: “I can do this myself!”, then you shouldn’t miss the following sections. Because we are now studying what kind of training is needed for merchandisers.
Read the tips: You can find out how to solve store design problems for your store in the article.
How do you become a merchandiser?
There is no specific training for the career of a merchandiser, but you should be able to show proof of business training or a business degree. An apprenticeship as a marketing communications clerk or an apprenticeship as a business specialist is an excellent basis. If you want to start your studies, a degree in Marketing, Business Administration or Business Psychology is suitable. The most important thing is that you have aesthetic flair and a visually appealing design.
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Application field of merchandiser?
Merchandisers are needed in almost every industry. These include:
- Textile and fashion industry
- Furniture and Wood Industry
- electrical industry
- Chemical, pharmaceutical and plastic industries
Different application areas have also spawned new job titles, including area buyer and store buyer.
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Regional merchandiser
Regional buyers are responsible for coordinating and marketing new stores and promotions. You can control adherence to guidelines and optimize product display. In addition, they ensure that marketing campaigns and marketing products are launched or used in a timely manner and that visual defects in stores are eliminated. They document the merchandising measures with photos of the store and forward them to the responsible department.
store merchandiser
The store is responsible for removing, remodeling or replacing the decorations in the store. They optimize sales territories and ensure increased store sales by evaluating sales results.
Someone working in this field should be able to identify different customer profiles and derive appropriate strategies from them. Additionally, creativity is often required. But you also have to keep an eye on the numbers, so you should be analytical as well.
Read the tips: In this article, we’ll show you the tasks a store manager has in the retail industry.
What is the day job like?
Buyers spend most of their working time at office desks or in conference rooms. There they are responsible for the internal and external communication of marketing measures. They direct and control advertising measures and product placements, often directly on-site at the point of sale. Merchandisers are also used for large sales events, such as trade fairs.
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Conclusion: Increase sales with the help of merchandisers
As you can see, the areas of specialization are very broad. From analysis to planning and implementation of measures to evaluation, every step is the purview of the merchandiser. Best of all, creative people feel comfortable in this job and can be a real asset to your store! With their help, you can attract new customers to your store, encourage them to buy, and ultimately increase your visibility and sales.
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Merchandiser FAQ
What does the word commodity mean?
The term comes from English and means marketing or advertising. Marketing is what retailers do with their brands and products.
Who is a merchandiser?
A merchandiser is an employee in a retail company who performs promotional tasks. Their actions are designed to drive product sales and increase revenue.
What do you do as a merchandiser?
Merchandisers ensure that products are displayed at the point of sale and that the sales area always looks appropriate to the customer.
About the author: Alice Viete is a content marketing expert. As an agency owner, she supports B2B and eCommerce companies in implementing their personalized content strategies. On the Shopify Blog, she writes about current topics of successful retailers and online transactions.