With the prosperity of e-commerce and the increasing development of its means, it has become necessary to formulate marketing strategies for online stores, and one of the most important strategies for e-commerce to attract customers is to focus on the importance of written content. Communication between customers is very important.
The most important message that an online store sends to customers is the so-called welcome email, on the basis of which the customer’s initial impression of the online store is determined, a step that can help in acquiring new customers and increasing the sales of your store in an amazing way.
So, today I’m going to learn about the concept of welcome messages, what are the steps to writing them, and how you can benefit from this strategy in email marketing.
What is the welcome email for an online store?
The welcome message is the first email sent by the online store to the customer and therefore the first communication between the customer and the store, where the store introduces its brand and welcomes customers who choose to subscribe to it to benefit from its services.
In many cases, customers do not fully understand what products or services they can get from the online store, so the store uses the interest in the welcome information to introduce itself and his full set of services to the customer and form an in-depth understanding. relationship with him.
Typically, the welcome message contains the online store’s thanks and appreciation for the customer who chose it, and is usually brief, containing communication channels with the store and its accounts on social media platforms, and may also contain a promotional message urging the customer to complete the first Buy.
Therefore, as an online store owner, you should not overlook email marketing as one of the elements of successful marketing, nor the task of writing a professional welcome message that fits your brand and enhances its image in the mind of your customers.
Why should an online store send a welcome message to customers?
Writing a successful welcome message is beneficial for an online store, among which we mention the following benefits:
1. Increase the visit rate of online store
Welcome emails give marketers the opportunity to attach various links related to the online store, so that the online store gets a lot of traffic and impressions every time a customer is sent a welcome message and interacts with them.
2. Get new followers for your online store account
E-commerce relies heavily on customers who are pioneers of social networking sites, the welcome message sent to customers usually contains the accounts of the online store through social networking sites, and contains links to these accounts and pages, and customers are involved to ensure good communication with the store, thus Enhance your chances of gaining more customers and a wider reach on the Internet.
3. Build a bridge of communication and trust between customers and online stores
Receive a welcome message from the online store, which contains expressions of welcome and thanks, which will strengthen the customer’s confidence in the store, give him a sense of loyalty to the brand, and reassure the customer that he can communicate with the store at any time, in case He needs support or after sales service.
Steps to Writing a Welcome Message for Your Online Store
Mentioning the benefits of a welcome message, this message must contain the most important things for your online store, and it is best to take into account the factors that make this message successful, and the steps to write a successful welcome message are as follows:
1. Gather the information you need to know
Before you write anything, it’s important to know who or what you’re writing about, the more accurate you know about your service, the more personalized your content will be and the faster it will reach your customers.
2. Determine the structure of the welcome message
Welcome message structure Your content is just as important as the content of your message, as this structure is how you arrange the information in your content so that it is easier for the reader or customer to read and understand. The welcome message structure should contain the following:
- Welcome customers to the online store community
- Encourage the use of products or services from the online store
- Share a quick and useful transition to product use.
- Provides more useful resources to get up close and personal with your online store.
- Provide actions that drive customers to buy and go directly to the store, such as offering a promo code on their first purchase.
- Including the way to communicate with customers in the future.
You can count on attractive visual content by adding your brand identity with an eye-catching design.
3. Send a welcome message when subscribing to an online store
The speed at which the welcome message is sent immediately after the sign-up process ensures the speed at which customers are impacted, and it needs to be ensured that this message appears on smartphones, as today’s e-commerce customers are often smartphone users.
Example of writing a welcome message for an online store
Here are some suggestions for writing a welcome email for your online store:
- username: customer name or account name
- product name: The name of the online store
- Features: For example, an online store that offers products in this category..
- A quick and useful way to use the product: For example, subscribe to our store and get products at unbeatable prices and fast delivery…etc
- More helpful resources for learning about your store: For example, a post on a store blog or a brochure.
- contact us: Contains links to online store accounts on social media platforms
- Ongoing points of contact with readers: Such as weekly newsletters, monthly check-ins, etc.
Arabic Writing Company with Content Marketing Services
As an online store owner, you may want to assign the task of creating marketing content to an expert in the field, as a marketing content writer can professionally write a welcome message for your online store, taking into consideration what attracts and influences consumers.Clients, there are many Arabic websites that provide you with various types of marketing content writing services, including the following platforms
1. Supply platform
Tazweed platform is an Arabic platform dedicated to connecting you with professional content writers where you can register as a client and request services by adding your project and describing the service you want, and since Tazweed platform includes a selection of professional Writer, you are sure to arrive at an offer and the best price that is right for you.
2. Fiverr platform
Khamsat is a website that offers a free service through which you can request the service of writing specific marketing content, such as writing a welcome message for your online store, and you can choose between a number of service providers who can offer Prices start at $5 for the content you need to write.
3. Platform independent
An independent website is a popular website for self-employment by providing services, one of the services is content writing, so you can go to the website and request the service you want, you will find many service providers willing to provide it and do it compare themselves.
Finally, as an online store owner, you must take care to constantly update your smart marketing strategy, and pay special attention to the email marketing branch, and pay special attention to the welcome message of your online store, because it is the first customer from you. What the store sees, we want it to have an impact on him. Well, in order to make more sales and be successful in e-commerce.