In response to our article, which says e-marketing is built on the fact that the customer always likes to be around him, we give you another customer service tool or part of your e-commerce site that you can’t do without, in a boost and Building Relationships with Customers: Frequently Asked Questions Page.
There is something generic that any customer looks for when visiting any online store. Questions that don’t require detailed answers or immediate service responses, but do require clear and specific answers. As for the purchase method and after-sales service. Also the answer to the question: who are we? in a concise manner.
In short, the importance of an FAQ page is that it gives potential customers their first impression of the nature of your store and e-commerce. So, we are here to give you a professional approach to writing FAQ pages.
First – why do we use an FAQ page?
Basically, an FAQ page is what is written. That is, closely related to the keywords of your online store website. Therefore, it is very important in the process of improving the results of your online store on search engines.
Here are five reasons why you should use the FAQ Center:
1- Provide short and valuable content
When a customer comes to a FAQ page, he expects to get a sufficient answer about you as a provider of a specific service in short content; because in all cases, he will come to you, he wants a specific service or goods, he does not have Time to learn more about your brand.
2- Attract potential customers
When the content of the FAQ page matches your keywords, you can appear in the search results for customers looking for questions or services and products related to your e-commerce. It also gets you featured in Google Snippets.
3- Maintain existing customers
Sometimes, when your customer is about to make a purchase, he may need to verify a specific piece of information quickly and specifically, and the FAQ page provides him with this need in a short and clear manner.
4- Improve Internal Linking
In fact, the FAQ page is a microcosm of your online store website content. You can link it with other content on your website, such as blogs and visual content, to help existing and potential customers increase their awareness of your brand. Finally, you should know that 60% of customers use the FAQ Center.
Information Needed to Make an FAQ Page
To be precise, an FAQ page is what customers are searching for in your online store, be it a question, service or product. Here are three main tools that can give you the information your customers need about your store and eCommerce:
1- Your Customer Service Team
Of course, your customer service department has all the information about customers and issues, so they can provide exactly the common primary and secondary information customers are looking for.
2- Email
The information in the email can help you identify common issues each customer encounters. Because e-mail involves the privacy of customers.
3- Search keywords related to your trade field
For each line of business, specific questions and services your customers are looking for, you can use the Keyword Magic tool to search for keywords related to your eCommerce area.
Now that you have all the information you need to write FAQ page content, let’s learn how to write it.
How to write your own FAQ page?
We can make it easier for you to get started, as it’s just a process of organizing and controlling your content, by:
1- Divide content into categories and headings
You have to break down the things or questions your customers are looking for; make it easy for each customer to access according to their needs, and for search engines to read and sort. This person wants to know simple things about your online store, and this person wants to know how to buy, how to ship, and more.
2- Follow the logical order of the headings
Your customer may need an answer to a specific question, and discovers that there is more information to be learned. A logical order of FAQ page titles helps you provide each other with complementary information about e-commerce content. You can also structure your headlines in a way that prompts readers to complete the headline and get complete information about your brand.
3- Display the most important questions at the top of the FAQ page
When you divide the content logically, you will find that there are some common questions that are the most important content that customers search for. Customers are always eager to get answers to common questions quickly, not to mention when they are the most important questions customers are looking for, such as exchange and return services, or new products that you offer. You should place it where it attracts more attention, such as at the top of the page.
4- Short, precise and clear answers to frequently asked questions
Without these three conditions, your FAQ page will stay on your online store’s website. He has a bad reputation so existing clients stay away from him and makes search engines hate him so potential clients can’t find him.
5-Add a search button on the FAQ page: convenient user experience
You have to put the search option on the FAQ page; he can quickly find the questions he needs answered.
6- Publish FAQ page
It is very important for your customers to have the FAQ option on the main navigation bar of your online store website. To manage the content of your Q&A pages, we offer you the three most important content management programs:
Now that you know how to write an FAQ page for your online store website, here are the top tips to make it professionally written.
Tips for Writing a Professional FAQ Page
- Reflect customer wishes and needs.
- Get a comprehensive view of everything related to your eCommerce.
- Express your experience, reputation, strengths, and standing against your competitors.
- Updated frequently to include new trends and insights for your brand.
- Include questions that potential customers care about.
- Add an option for customers to express their opinion and add questions and other questions they want answered.
- Link it to other pages within the site, such as a blog.
Now that you can write a professional FAQ page, I present it to you: A website with 50+ FAQs that includes your customers’ questions, needs and wishes: (50+ Most Frequently Asked Questions for All Websites answer).