How do you differentiate your store from the rest? And effectively help to form a professional online store identity? All of this is possible by choosing the name of your online store and in the next few lines we will share with you all the steps you need.
Why is choosing an online store name important?
Choosing a name for an online store or any other activity is very common, but have you ever asked yourself how important this is and why it is a high priority before you open your store? Here are reasons why choosing a store name is important:
1- Reflect the brand
The name of the store reflects the characteristics of the store, the services and products it provides, and even its vision, forming and consolidating its commercial image in the minds of different customers. Without it, the store would have no commercial identity.
2- Differentiate your store from your competitors
In today’s eCommerce world, the competition between stores and websites has become fierce, in order to differentiate your store from your competitors and increase its visibility on the internet effectively, you must choose a professional online store name .
3- Improve customer loyalty
Without a business identity, customers would not understand the nature of the store, or even recognize its brand and start cementing it in their minds. But when the store has a name, users will begin to understand the store, establish a store brand, and effectively increase loyalty.
3- Helps to achieve high profits
When all the reasons we discussed earlier come together, they will have a huge impact on sales and the profits you make within your store. By increasing customer loyalty, differentiating stores, reflecting branding, and more.
Types of Online Store Names
To choose a professional online store name, you need to be familiar with different types of names in order to know and determine the appropriate name, which are:
- personal name: This name is independent in the sense that it consists of a word or a page to denote an online store, for example we find the following options:
| luxurious | supplier |
| amazon | season |
| Fusion | frinza |
| professional | Far |
| five-a-side | do it |
- double nameSingular nouns are made up of one word, while double nouns are made up of two syllables. They could be two words, a noun, a description, etc. Here are some examples:
| green square | ball hero |
| network winner | sweet touch |
| square robe | smart person |
| beauty clothes | Sunset |
- localized nameThe Arabicized online store name is not an Arabic name, but it has become one of the commonly used online store names today after Arabicization, for example:
| four seasons | fine work |
| amazon store | gold shop |
| charging room | heavy queen |
| Samsung store | beautiful gel |
- foreign nameToday, we find that many stores rely on foreign names when naming their online stores, and this issue is very necessary, especially for foreign audiences outside of Sudan. As examples of such store names, we find the following options:
| amazon | easy pay |
| Family life | alibaba |
| walmart | A shortcut |
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Steps for choosing a professional online store name
In this part of the article, we will take a look at the steps to ensure that you choose a professional online store name to present effectively and achieve high sales, these are:
Define the store’s domain
The field of work for an online store plays an important role in choosing a store name because an online store that offers digital products has a different name than a store with physical products because it is a bit more traditional. In the same context, if the field of the store is B2B, it will be more formal than a B2C store centered on customers or end consumers. Therefore, the name of the store is closer to the user without any official text.
research your target audience
Depending on the target audience, be it women, men or young adults, the name of the store will vary in order to suit these customers and be as relevant to them as possible. Here, you have to understand their social status, their interests, and the problems they suffer from.
know your competition
Choosing an online store name that is similar to other stores is not a good idea, as this matter can have an impact on the reliability of the store and its branding, while also potentially exposing you to legal liability for using a previously registered store name.
Research Regulations and Controls
In most countries, governments or authorities have regulations and controls in place to regulate the online store naming process. For example, when choosing the name of an online store in Saudi Arabia, the use of government-related names such as “The King’s Store”, “The Ruling Family’s Store” and “King Salman’s Store” is prohibited. You can view the entire list from here.
Make a store listing
The next step is to write all the name suggestions you have gathered on a piece of paper, listing them. Then start comparing them and choose the most suitable one.
Tips for Choosing an Online Store Name
In this part of the article, we will stand on some tips to enable you to choose a distinctive store name, these tips are:
Keep your store name short
The shorter the name of the online store, the easier it is to be noticed by users and remembered by users. This is what many online store owners yearn for. Therefore, you must remove redundant letters, words and phrases.
choose a simple name
Now, we find that many online store names contain many shapes, symbols, and numbers, which look unprofessional at all, but affect the simplicity of the store name, make it difficult for users to remember, and affect the access rate. and your future sales.
stay away from off the shelf names
When you search for a professional store name, you may find a lot of ready-made names, but it is not always recommended to choose them, because they may have been used in the online store before. Factors that negatively impact your store and its brand.
The store name is compatible with the domain name
A domain name is the address of an Internet online store where visitors and sellers browse and purchase products and services and complete the purchase process. Therefore, before choosing a store name, you need to determine whether the store name has a domain name that can be purchased, or if it has not been used before. At this time, you can use a set of tools, such as the domain name search tool from Fantastic.
Make sure the name of the store is not owned
Sometimes when choosing an online store name, it can be used by another store, which means you can accidentally use the wrong store name, or use it on purpose by changing the store name slightly, such as adding letters to the name of the store mailing , shape or word to make it look unique. But you certainly won’t be presenting your store professionally.
What compels you to choose a unique online store name that has never been used before, not only from an online store, but even from any other type of activity. Here are tips for determining if a store name is already in use:
- I searched on social media by store name.
- Search the Google search engine using the store name to bring up anything related to it.
- Use a store documentation site such as Maarouf.
- Search the records of the Commercial Register.
As an example of the use of store names in this section, we found that some website owners changed some letters in well-known store names, for example, instead of Amazon, their store name was Amazon. Actions that negatively impact the store and its brand, while potentially exposing you to legal action.
– consult the competent authority
Choosing a name for your online store is not an easy task, especially when the market you want to enter is highly competitive. Therefore, naming a well-known online store is a complex task that requires consultation with authorities and consultants during the branding process.
You can even ask questions of a sample of your target audience to choose a suitable name, or conduct surveys and gain secondhand opinions that will eventually lead you to a suitable online store name.
Interest in future expansion
The name of the online store should not be narrow or domain specific, it is always more appropriate to choose a store name that can accept the future expansion of the brand. For example, the scope of the store has changed to include new services, products, and even new markets.
In this case, no matter how narrow and rigid the store name is, it is not appropriate. You have to ask yourself this question, even if it is changed later, will the store name remain the same? Example of an online store name that doesn’t accept extensions:
- Saudi shoe store: This name will not accept extensions later when you try to target audiences in another country.
- Plaza Mobile ShopOf course, this store does not allow the sale of any products or services not related to mobile phones.
- Follower Store 2023: Is the store only open in 2023? Or will it be available in years to come?
Professional Electronic Store Name Suggestions
Looking at examples and names of suggested stores can help you choose a distinctive online store name as it gives you the opportunity to think and pull new ideas, here are some suggestions:
1- The name of the luxury store
| Arabic store name | Foreign store name |
| Plaza store | subway deluxe |
| queen crown | imagine life |
| source of princess | Vivek Luxury Watches |
| Smart store | big daddy |
2- Strange store name
| Arabic store name | English store name |
| power plant | Marketing 10/10 |
| Chania Summit | pie life |
| quick stew | Tequila Mockingbird |
| baked snow | there will be mine |
| hot and cold | photo real |
3- New online store name
| Arabic store name | Foreign store name |
| first generation | Hua Ming |
| legend of aleppo | Miss Brilliant |
| bride | rose Garden |
| green square | fashion today |
| Aphra | golden flower |
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Tool for choosing a distinguishable online store name
The good thing is that there are many aids for you to choose a name for a distinguished and professional online store, in the next few lines we will highlight them and what they offer you in order to choose a name for your store, this yes:
Shopify’s Business Name Generator Tool
As the first tool to store name suggestions, it provides a quick and easy user interface that can provide you with thousands of name suggestions based on the name or adjective you enter in the central search field. In addition to the above, you can directly specify the store name, start choosing a domain name, and start creating your online store through the Shopify platform. However, it has some weaknesses, notably it does not support Arabic.
Oberlo Tools
A free and easy-to-use online store name search tool. The interface is similar to the Shopify tool we know before. You only need to enter the store name in the designated area, and then check the suggestions provided by the tool. It also only supports English.
namelix website
One of the best store name selection tools. What makes it different is that it combines many fragments or words to give you a unique online store name that has never been used before. It is short, usually no more than 6 characters. Also be relevant to your brand.
We can share the name of your choice…
We at Web Winner help you create a professional looking website, don’t hesitate to contact us for help choosing the right name for your domain.
in conclusion
Here is a set of subheadings that will help you choose a standout online store name that will achieve your marketing goals, help introduce them to your target audience, and increase your sales and profits significantly.
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